Dubai , January 26 , 2026 : As part of its ongoing commitment to delivering a seamless, safe, and
comfortable public transport experience, Dubai’s Roads and Transport
Authority (RTA), in collaboration with Keolis-MHI (Dubai Metro and Tram
Operator), has launched an new Safety and Public Transport Etiquette
Campaign across Metro and Tram networks, in line with the highest global
standards of safety and service quality.
Hassan Al Mutawa, Director of Rail Operations at RTA’s Rail Agency, said:
“The campaign aims to reinforce a culture of courteous and responsible
passenger behaviour through focused awareness of key practices. These
include proper cabin selection, giving priority seating to people of
determination and senior citizens, keeping doorways clear to maintain
smooth movement, and respecting the rights and privacy of fellow
commuters. With Dubai Metro and Tram recognised among the world’s most
efficient and advanced transport systems, the campaign seeks to ensure
that every journey reflects the highest standards of safety and comfort.”
Al Mutawa explained that the campaign places a renewed focus on
enhancing passenger experience through smooth and comfortable journeys,
reducing risks, ensuring a safe environment inside trains and stations, and
improving passenger flow while preventing obstruction, contributing
positively to operational efficiency and overall service quality.
He further noted: “The campaign is implemented through an integrated
communication ecosystem, including guidance materials inside Metro and
Tram carriages, digital screens, awareness signage at stations, and social
media platforms, ensuring that awareness messages reach all segments of
the community across different age groups.”
Highlighting the role of frontline teams, Al Mutawa said: “Our station staff,
including Customer Happiness employees, ticket inspectors, and operational
teams, play a vital role in supporting awareness efforts on ground. Through
daily interaction with passengers, clear guidance, and real-time assistance,
they help reinforce safety and etiquette messages, contributing to a
smoother and more comfortable travel experience for all users.”
“This campaign forms part of RTA’s ongoing efforts to develop the public
transport network in Dubai and deliver innovative and smart solutions that
serve residents and visitors to the emirate, while aligning with other
initiatives aimed at improving traffic movement and enhancing efficiency of
the mobility system.”
He concluded: “Public transport is a shared space, and maintaining its safety
is a collective responsibility. This campaign goes beyond reminders; it
reinforces the culture of respect and awareness that distinguishes Dubai.
We are proud of our teams who work around the clock to ensure that every
journey is safe, smooth, and aligned with the emirate’s vision for smart and
sustainable mobility.”
The new Safety and Public Transport Etiquette Campaign aligns with RTA’s
comprehensive strategy, which places safety, inclusivity, and operational
efficiency at the forefront of its priorities, supporting Dubai’s ambition to
strengthen its position as a global leader in smart mobility and urban
transport.”
