Honor and Own Esim Partner to deliver seamless global connectivity across the GCC

Business

Honor and Own Esim Partner to deliver seamless global connectivity across the GCC

News 2 weeks ago

Dubai , May 14 , 2026 : HONOR, a global AI device ecosystem company, has announced a
strategic collaboration with OWN eSIM to bring seamless digital connectivity solutions to smartphone
users across the GCC. Through this partnership, the OWN eSIM application will be preinstalled on
selected HONOR smartphone models using Google PAI, enabling customers to access and activate
global connectivity services directly from their devices with greater ease and flexibility.
By integrating OWN eSIM’s digital connectivity platform within HONOR devices, users will be able to
activate international data services instantly, eliminating the need for physical SIM cards and enabling
a smoother travel and connectivity experience.
Enabling a Smarter and More Connected Mobile Experience
With digital lifestyles evolving, consumers increasingly expect their devices to offer seamless access
to services that enhance everyday convenience. The partnership between HONOR and OWN eSIM
responds to this demand by embedding advanced connectivity capabilities directly into the
smartphone ecosystem. This integration allows HONOR users across the GCC to manage
connectivity more easily, particularly when travelling or using multiple networks.
The initiative strengthens HONOR’s commitment to delivering innovation beyond hardware,
positioning its devices as intelligent platforms for modern digital lifestyles. Through the integration of
ready-to-use connectivity solutions. The preinstallation of the OWN eSIM application on HONOR
devices will significantly enhance accessibility, adoption and visibility for the platform, allowing OWN
eSIM to reach a wider audience of smartphone users across the GCC.
Debo Zhang, General Manager – HONOR GCC said, “Connectivity today must be as dynamic as the
lives we lead. Our collaboration with OWN eSIM reflects HONOR’s commitment to delivering smarter,
more integrated digital experiences for our users. Smartphones today are central to how people work,
create, and stay entertained. By bringing eSIM functionality directly into our devices, we are enabling
customers to stay connected more easily and confidently wherever their journeys take them.”
Expanding the Future of Digital Connectivity in the GCC
For OWN eSIM, this collaboration marks a significant milestone in expanding its presence across the
GCC and strengthening its position within the rapidly growing eSIM ecosystem. With its application
integrated directly into HONOR devices, OWN eSIM will be able to reach a broader base of
consumers.
Martijn Van Der Ven, Founder and CEO of OWN eSIM, said, “We are pleased to partner with HONOR
to bring our connectivity platform closer to users across the GCC. This collaboration represents a
shared ambition to remove friction from the way people connect when they travel or move across
borders. By embedding OWN eSIM directly into HONOR smartphones, we are delivering a seamless,
future-ready connectivity experience designed for today’s digital-first consumers.”
Beyond the technical integration, the partnership will be supported by coordinated marketing and
communication initiatives aimed at raising awareness and encouraging adoption across the region.
Both companies will work together on campaigns that highlight the benefits of integrated eSIM
technology.
Driving the Next Generation of Digital Connectivity

As mobile connectivity shifts toward more flexible, digital-first solutions, the collaboration between
HONOR and OWN eSIM reflects a broader industry move toward embedded connectivity services
that simplify the user experience. Combining HONOR’s device innovation with OWN eSIM’s
connectivity expertise, the partnership aims to give users greater freedom and convenience to stay
connected wherever they are.
Through this collaboration, HONOR and OWN eSIM are enhancing the smartphone experience while
contributing to smarter connectivity across the GCC.

Nisus Finance Expands UAE Footprint with Dh101 Million Paradise View 1 Acquisition in Majan

News 3 months ago

Dubai , February 25 , 2026 : Nisus Finance Services Company Limited (NIFCO) has announced the acquisition of Paradise View 1, a residential building in the Majan mixed-use community, foran investment outlay of AED 101.1 million.

The transaction is part of Nisus Finance’s planned US$1 billion fund deployment strategy in partnership with global institutional funds and family offices, dedicated to the UAE real estate market. The Nisus High Yield Growth Fund is a DIFC-registered Property Fund and Qualified Investor Fund, established as an incorporated cell of Gateway ICC Limited under the laws of the Dubai International Financial Centre. This announcement comes just two months after Nisus Finance acquired Lootah Avenue at Dubai Motor City for AED 220.76 million in December 2025.

Commenting on the investment, Dr. Amit Goenka, Chairman & Managing Director, Nisus Finance, said: “Majan represents a compelling opportunity within Dubai’s evolving residential landscape. The investment is anchored by a Grade A, newly developed asset, fully occupied with a strong tenant profile and attractive rental yields, and offering uninterrupted views facing Al Barari. Featuring modern amenities and a well-balanced mix of studio, one- and two-bedroom residences, the project reflects disciplined asset selection and structured execution. It further underscores growing institutional confidence in the UAE real estate market and Nisus Finance’s commitment to robust governance under the DIFC regulatory framework.

The fund continues to attract leading institutional fund managers, family offices, and UHNI investors across GCC and India, further expanding its international capital base.”

This marks Nisus Finance’s fourth investment under its fund for property investment and comes amid Dubai real estate’s historic milestone in 2025, when total transactions exceeded AED 917 billion (US$250 billion) across 3.11 million deals, representing a 7 percent increase in volume. Investments reached over Dh680 billion, driven by a 24 percent rise in the number of investors to 193,100, according to the Dubai Land Department.

Majan is a mixed-use community in Dubai Land, covering approximately 1.45 square kilometres and strategically positioned along Sheikh Mohammed Bin Zayed Road with convenient access to Downtown Dubai, Business Bay, and Dubai International Airport. Planned as a self-contained urban hub, Majan balances residential, commercial, retail, and leisure components, with around 32 percent of land allocated to residential use, 44 percent to retail and commercial activities, and 24 percent to leisure and cultural facilities, creating a well-rounded community structure.

The built environment is dominated by mid-rise apartment complexes that offer affordable housing with modern amenities, appealing to families and working professionals seeking value and connectivity. Competitive rental rates, together with proximity to nearby schools, supermarkets, healthcare facilities, and retail outlets, have supported a steady increase in occupancy and end-user appeal, with multiple projects completed and additional schemes under development.

A growing pipeline of commercial and leisure establishments is gradually shaping Majan into a more vibrant, activation-led community. The master plan includes landscaped public spaces, cultural attractions, and retail promenades, which are expected to enhance footfall, livability, and dwell time as the area matures. The combination of affordability, strategic connectivity, and ongoing development positions Majan as an emerging micro-market with long-term growth potential for both residents and investors.

Mr. Amit Kumar Jhunjhunwala, Director & Chief Investment Officer added “This investment marks the fourth residential real estate deployment in the UAE, further strengthening our presence in the country and taking the total investment outlay to USD 145 Million by the Nisus High Yield Growth Fund within a remarkably short timeframe. This milestone reflects not only disciplined capital allocation and strong on-ground execution, but also the deep trust placed by our investors and stakeholders in our high-yield growth strategy. Our continued momentum underscores the fund’s ability to identify scalable opportunities and consistently deliver value in high-growth markets.”

Nisus Finance leverages a decade of experience, utilising local market expertise and proprietary data to capitalise on emerging trends and consistently deliver superior risk-adjusted returns.

Specialising in urban infrastructure financing and private capital market transactions, Nisus Finance along with its subsidiaries and associates, focuses on two main areas: Fund & Asset Management and Transaction Advisory Services. With over a decade of experience in India, Nisus manages INR 15.72billion in assets for FY 2025, delivering a gross IRR of more than 19 percent.

Zabadani Real Estate Records Dh3 Billion in Land Deals as Dubai’s Property Market Surges

News 3 months ago

Dubai , February 24 , 2026 : Zabadani Real Estate, a pioneer in the UAE’s land and property sector, has announced the closure of six land transactions in 2025 with a combined value of Dh3 billion (US$817.43 million), marking a sharp increase from four deals worth Dh1.2 billion (US$327 million) in 2024.

Among the most significant transactions was the sale of a prime land plot in Motor City valued at Dh700 million (US$190.73 million), underscoring continued investor appetite for strategically located development sites across the emirate.

The strong performance reflects both Zabadani’s leadership in Dubai’s land trading market and the sustained appreciation of land values, which continues to drive broader economic growth in the emirate.

Landmark Transaction in Al Jadaf

According to Anil Gehani, Founder and Managing Director of Zabadani Real Estate, the evolution of Dubai’s land market over the past 25 years has been transformative.

“The land trading business has come a long way since the introduction of freehold property ownership in 2002, which triggered a significant surge in land prices,” Gehani said.

“In 2025, we closed a landmark transaction in Al Jadaf at approximately Dh1,700 per square foot, with a total land value of around Dh330 million — without freehold conversion. This distinction is critical.

“The pricing reflects pure land value, not enhanced by ownership restructuring or speculative entitlement upside. It places Al Jadaf firmly in the same valuation conversation as more established central Dubai districts and underscores how land in the UAE is now priced on development potential, planning certainty and long-term capital preservation.”

Dubai Land Market on Strong Growth Trajectory

Zabadani’s transactions form part of a broader surge in Dubai’s land market. According to the Dubai Land Department, 4,466 land plots worth Dh128.5 billion were sold in 2025, representing a 10.4 percent year-on-year increase.

A recent report titled Beyond the Skyline: Dubai’s Land Market Transformation Story by Jones Lang LaSalle (JLL) highlights the scale of this transformation. Land transaction values jumped 403.6 percent between 2019 and 2024 — rising from Dh13.7 billion to Dh68.8 billion — while transaction volumes nearly tripled from 691 to 1,991 deals, marking a 188.1 percent increase.

The upward momentum extended into 2025, with Dh43 billion worth of land transactions recorded in the first half alone, reflecting a 42.9 percent year-on-year increase.

JLL attributes Dubai’s land market surge to a significant demographic shift driven primarily by expatriate migration and an influx of high-net-worth individuals relocating to the emirate.

“What makes this story unique is not just the scale of growth, but the quality of migration driving it,” JLL stated in the report. “This migration pattern represents a fundamental shift in global wealth flows, accelerated by Dubai’s strategic positioning as a regional business hub, favourable tax environment and enhanced quality of life offerings.”

Infrastructure Spending Fuels Appreciation

Dubai’s strategic urban planning and infrastructure investment have further reinforced land value growth. The Government of Dubai allocated Dh39 billion (US$10.6 billion) — 46 percent of its 2025 budget — to infrastructure and construction projects, demonstrating its commitment to land development, property expansion and the creation of new communities.

JLL noted that newly announced development zones typically witness rapid price escalation, sometimes even before construction begins, while established central districts maintain premium valuations due to limited supply and high population density. Areas such as Dubai Creek Harbour have experienced land value appreciation of up to 81.4 percent following launch announcements.

Outlook: Continued Demand for Land Assets

Gehani remains optimistic about the outlook for land investments.

“As more wealthy individuals — businessmen, start-ups, fintech entrepreneurs and retirees — move into the city, land prices will continue to grow. The migration of the world’s millionaires will keep demand for properties and land high. This is why investment in land parcels will remain lucrative from a return on investment perspective,” he said.

Founded in 1990 by Anil Gehani, Zabadani Real Estate has evolved from a traditional retail brokerage into a specialised advisory firm focused on land trading, investment advisory, redevelopment and project management across residential, commercial, hospitality and industrial assets.

Over the past three decades, the firm has built a reputation for handling high-value negotiations and strategic land transactions. It was featured in Forbes Middle East’s Top Ten Real Estate Consultancies for two consecutive years in 2016 and 2017, cementing its standing as one of the region’s most trusted real estate advisory firms.

Gargash Enterprises Supports the Dubai Duty Free Tennis Championships under the Mercedes-Benz Global WTA partnership.

News 3 months ago

Dubai, February 18 , 2026: Mercedes-Benz, as Premier Partner and Exclusive Automobile Partner of the Dubai Duty Free Tennis Championships 2026 under its long-term Premier Partnership with the Women’s Tennis Association (WTA), will be supported locally by Gargash Enterprises, the authorised general distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates.
As part of this global agreement between Mercedes-Benz and the Dubai Duty Free Tennis Championships, the Mercedes-Benz presence at the event reflects the Middle East’s role within a broader international platform for women’s tennis, connecting performance, innovation and leadership through premium experiences for players, fans and guests.
In support of Mercedes-Benz’s role as Experience Partner, Gargash will bring the brand’s “Welcome Home” philosophy to life by creating environments that prioritise comfort and a sense of belonging for players, officials and spectators. The collaboration will support the Championships through official player mobility, an immersive Mercedes-Benz brand showcase, and curated hospitality and engagement zones designed to
elevate the on-site experience.
The WTA 1000 tournament takes place from 15 to 21 February 2026, followed by the ATP 500 tournament from 23 to 28 February 2026, at the Dubai Duty Free Tennis Stadium in Garhoud.
“Tennis is the ultimate showcase of precision and peak performance, qualities equally reflected in the Mercedes-Benz engineering ethos,” said Thomas Schulz, General Manager, Gargash Enterprises. “Under Mercedes-Benz’s global partnership with the WTA, we are proud to support the Dubai Duty Free Tennis Championships alongside Mercedes-Benz by delivering seamless mobility and curated brand experiences that enhance how athletes and visitors experience the tournament.” Visitors can expect a striking Mercedes-Benz presence throughout the venue, including a premium vehicle display, exclusive hospitality zones, and seamless mobility solutions for players and officials. The brand’s curated spaces will offer fans an up-close encounter with the latest Mercedes-Benz models while enjoying the electrifying atmosphere of the tournament.

Amirah Developments Reflects the Rise of Boutique Developers in Dubai’s Maturing Real Estate Market

News 3 months ago

Dubai , February 13 , 2026 :
Dubai’s real estate market is entering a more discerning phase, where confidence, delivery capability, and long-term value are increasingly shaping buyer decisions. With property transactions reaching Dh917billion across more than 270,000 deals in 2025, the emirate continues to demonstrate depth and resilience. Beneath these headline figures, however, a notable shift is underway: buyers are favouring developers that offer clarity, accountability, and thoughtful execution over sheer scale.

As end-users and long-term investors form a growing share of residential demand, preferences are moving away from volume-driven launches toward boutique developers with focused portfolios and disciplined delivery models. Market observers note that this evolution aligns with Dubai’s broader transition into a mature, end-user-led market supported by population growth, long-term residency initiatives, and enhanced regulatory oversight.

Amirah Developments is among the developers aligned with this shift. By maintaining a carefully curated portfolio and prioritising design integrity, realistic timelines, and transparent communication, the company has built credibility with buyers seeking stability and lifestyle value. Rather than expanding aggressively, Amirah’s strategy centres on developing fewer projects with greater attention to detail, allowing for closer oversight across design, construction, and customer experience.

In contrast to large-scale development models that manage numerous projects simultaneously, boutique developers typically retain direct leadership involvement throughout the project lifecycle. This structure enables faster decision-making, stronger coordination between consultants and contractors, and clearer accountability to buyers. In a market where trust is increasingly earned through delivery, this approach has become a competitive advantage.

Design quality is another decisive factor driving buyer preference. As Dubai’s residential supply expands, demand is rising for homes that prioritise livability, emotional comfort, and architectural identity. Recent market insights indicate that communities offering wellness-oriented planning, refined layouts, and a strong sense of place are experiencing sustained engagement. Boutique developers, with their ability to dedicate time and resources to design, are well positioned to meet these expectations.

Amirah Developments has responded by placing design intent and user experience at the centre of each project. Developments are planned with distinct identities, carefully selected locations, and clearly defined lifestyle propositions. This clarity has resonated with buyers who are increasingly quality-conscious and value-driven, reinforcing confidence at a time when purchasers are conducting deeper due diligence.

Accountability has also emerged as a critical consideration. In boutique development structures, responsibility is clearly defined and leadership visibility remains high from planning through delivery and post-handover. For buyers, this provides reassurance that commitments are closely monitored and that the developer’s reputation is directly tied to execution outcomes.

Commenting on the evolving market landscape, Mr. Muhammad Yousuf Jafrani, Founder and Chairman of Amirah Developments, said, “Dubai’s real estate market has matured to a point where buyers look beyond scale and marketing. Trust is now the defining currency. At Amirah Developments, our focus has always been on building fewer projects with greater care. This allows us to remain deeply involved in every detail, from design and construction to customer engagement. That accountability is what today’s buyers value, and it’s what drives sustainable success.”

Dubai’s regulatory framework has further reinforced this trend. Escrow requirements, construction-linked payment plans, and tighter project monitoring have raised standards across the sector. While these measures benefit the market as a whole, boutique developers often adapt more quickly due to leaner operational structures and clearer decision hierarchies.

Emerging expectations around sustainability, smart living, and ESG performance are also influencing buyer choices. Developers that integrate these elements meaningfully, rather than as add-ons, are gaining an edge. With focused project scopes and adaptable planning, boutique developers are well placed to respond to these evolving standards.

Looking ahead, analysts expect Dubai’s property market to remain resilient, supported by infrastructure investment, population growth, and sustained global interest. As new supply enters the market, differentiation through credibility, execution discipline, and design quality will be increasingly important.

For Amirah Developments, current conditions reinforce a long-term strategy built on controlled growth and brand credibility. By prioritising trust over scale and execution over expansion, the company aims to build enduring value for buyers and stakeholders alike.

As Dubai’s real estate sector advances into its next chapter, the rise of boutique developers signals a broader shift toward a more stable, end-user-oriented market – one where focused vision and accountability are defining success.

One Broker Group’s Dh29 billion sales orderbook puts it in pole position as real estate market continues to grow fast

News 4 months ago

Dubai , February 9,2026: The current sales orderbook of One Broker Group, a Dubai-based exclusive real estate advisory, has exceeded Dh29 billion across 16 projects, including 12 real estate and 4 hospitality projects with a development value of Dh20 billion. This put the company in pole position in the UAE’s high-growth real estate market.

It has also acquired a sizeable chunk in the hospitality real estate market where it is currently marketing four branded luxury hospitality projects with a combined development value reaching Dh9 billion in the UAE. One Broker Group is working with some prestigious global hospitality brands such as JW Marriott, W Hotels, DoubleTree by Hilton and The Luxury Collection – in Dubai and Ras Al Khaimah.

One Broker Group’s success in marketing, sales and promotion of its client’s properties reflects the growth and success of the overall real estate sector in the UAE – especially in Ras Al Khaimah and Dubai – where the total sales volume of land and property transaction volume recorded 18.7 percent growth to 215,741 and transaction value jumped 30.9 percent to Dh686.8 billion (US$187.13 billion) in 2025, according to Dubai Land Department data.

Of these, the sale of 170,453 apartments fetched Dh333 billion, recording a 19.9 percent growth while sale of 34,671 villas raised Dh206.9 billion, registering 11 percent growth. The sale of 6,086 commercial properties fetch Dh18.2 billion, recording a 41.4 percent jump, while the sale of 4,466 plots of land raised Dh128.5 billion last year.

One Broker Group is a Dubai-based real estate advisory that helps property developers market and sell their properties – so that the developer can sharpen focus on building construction and delivery of the project while One Broker Group sells out the project as its exclusive agent.

Led by the Master of Real Estate Umar bin Farooq, Founder and Chief Executive Officer of One Broker Group, the company has perfected the art of exclusive sales and marketing advisory by successfully completing the sale of 40 residential projects to thousands of satisfied customers and helped increase their income, wealth, not to mention capital gains, over the last 12 years – since its inception in 2013.

“One of the biggest problems faced by property developers is selling out the project and collectingpayment on time so that the project’s construction and delivery could go as per schedule. Well, we solve this problem – as the developer’s exclusive sales and marketing partner. We offer end-to-end sales and marketing solution, including product positioning, pricing, payment schemes, etc, so that the property developer and owners can focus on construction and project delivery,” Umar bin Farooq, Founder and Chief Executive Officer of One Broker Group, says.

“As a partner, we get involved in the projects at a very early stage – concept and design stage – and help position the project and develop a strategy to market and sell it out and start collecting payments for the developer – so that they can carry on with the construction. This working model works very well for all the stakeholders.”

Umar bin Farooq has led the real estate industry in developing exclusivity in real estate projects as a Master of Real Estate over the last two decades – that is becoming a popular trend in the real estate sector.

“For developers, it eliminates any tension on sale – or lack of it – as we take care of it, fully. So, the developer doesn’t have to hire a sales and marketing team. We become their partner and interface in the market. For us, it works as we remain the only sales agent – with no other competition — and rally our resources in the market to sell out the properties,” he says.

“This works for all the stakeholders – including the buyers and investors – who rely on us on their investment and home-buying advice. We help them multiply their income and wealth from real estate. This is why we deal with limited projects and divert our complete focus on each of these projects. This is why, developers prefer us – to deal with one advisory for sales operation.”

He says, developers are increasingly relying on exclusivity in sales and marketing – which sometimes could become very tricky. Appointing an exclusive sales and marketing partner eliminates the cost of sale and marketing and therefore reduces the cost of development, cashflow-related challenges as well as operational problems.

“With our sales and marketing strategy, we ensure faster sales and uninterrupted cashflow which helps the developer to pay the contractor, sub-contractors, building materials suppliers, etc.,” he says. “We ensure the smooth execution of the project, as we pull the revenue that funds the projects.”

The success of the UAE’s real estate sector is linked to the efficiency of the real estate brokers and advisory firms – who make things happen by attracting buyers and investors into the UAE – and help sell out the projects. In fact they are the real change makers in the industry. They are the industry’s real unsung hero, who plough billions of foreign currency into the industry and bankroll the projects to completion.

In the first half of 2025, Dubai real estate brokers generated over Dh3.23 billion (US$880 million) in commission income, nearly doubling the Dh1.62 billion earned during the same period in 2024. This record-breaking surge was driven by 42,181 transactions, with the total number of registered brokers rising to 32,978, according to Dubai Land Department.

As of the first half of 2025, there are over 29,500 registered real estate brokers in Dubai, including 6,714 new entrants, highlighting a rapidly growing, highly competitive, and increasingly professional market. These brokers are supported by 1,223 registered brokerage offices, facilitating over 42,000 transactions in H1 2025 alone.

One Broker Group is one of the most successful brokerage firms that now advise developers on real estate project development, product positioning, image building, market advisory, marketing, sales and overall development strategy.

Honouring the Past, Shaping the Future: Gargash Redesigns its Mercedes- Benz Deira Showroom

News 4 months ago

Dubai , January 28 , 2026 : Gargash Enterprises unveils its redesigned Mercedes-Benz Deira showroom today, marking a significant
milestone for one of Dubai’s most established automotive destinations. The showroom welcomes
stakeholders, long-time customers, collectors, families and brand enthusiasts, offering an experience rooted in
heritage, while reflecting a future-focused retail environment.
The showroom has stood as a trusted landmark for generations of customers, originally opening its doors to
the public in 1968. This transformation represents a strategic step forward for a location that has served as
both a cultural heartbeat and a thriving commercial hub for UAE customers for generations, preserving and
elevating its remarkable legacy.
The redesigned showroom showcases the latest Mercedes-Benz MAR20X retail concept, introducing a refined
and immersive experience to enhance the customer journey from first interaction through to ownership. The
space has been curated to feel distinctly modern while retaining the warmth and familiarity that has defined the
Deira showroom for decades.
The showroom introduces the region’s first MANUFAKTUR Lounge, a dedicated area that allows customers
to explore the highest degree of customisation through a selection of materials, colours and finishes that go
beyond standard options – creating a bespoke brand experience. MANUFAKTUR represents Mercedes-Benz’s
pinnacle customisation programme. It transforms the driving experience through exclusive exterior upgrades
and luxurious interior detailing, all handcrafted to perfectly capture each owner’s individual taste and elegance.
Speaking on the evolution of Mercedes-Benz’s retail presence in the region, Michael Stroband, President &
CEO, Mercedes-Benz Cars Middle East; Global Head of Mercedes-Benz General Distributors, said: “As
Mercedes-Benz approaches a significant milestone of 140 years since the invention of the automobile, this
moment reinforces what has always defined the brand: innovation, craftsmanship, and experiences that
connect across every customer touchpoint. Physical spaces remain critical to how we translate our values into
tangible experiences, where customers feel trust, familiarity, and a true sense of home with the brand.
Alongside the introduction of the region’s first MANUFAKTUR Lounge, the next two years are defined by our
most significant product launch plan in history. This gives us a clear roadmap and a strong foundation to
continue shaping the region’s future of mobility, together with our longstanding partner, Gargash Enterprises.”

“The newly renovated Deira showroom brings a modern world-class Mercedes-Benz experience once again, in
the very location where Gargash has been serving Dubai’s growing community since 1968. So many of our
customers’ Mercedes stories first began at this very location”, said Shehab Gargash, Managing Director &
Group CEO, Gargash Group.
Gargash Enterprises believes in celebrating engineering excellence and timeless quality in a highly
experiential way. It is a fully committed Mercedes-Benz partner that invests in global brand consistency,
immersive brand displays and a future-focused retail environment offering a memorable experience for its
customers.

Acube Abodes Realty becomes one of the first developers to break ground in Dubai for Altair 52 project at Dubai South

News 5 months ago

Dubai,January 13, 2026 : Acube Abodes Realty announces the successful groundbreaking ceremony of Altair 52, its latest premium residential development, located in the fast-growing master community of Dubai South. The milestone marks the official commencement of construction for the project, reinforcing the developer’s commitment to delivering high-quality, thoughtfully designed living spaces.

Through this ground-breaking ceremony, Altair 52 becomes one of the first residential projects to have commenced construction in the new year, marking a new beginning for Dubai’s high-growth real estate sector that has seen an unprecedented 215,700 property sales transaction last year worth Dh686.8 billion, according to data sourced from Dubai Land Department.

Property developers completed 42,784 residential units last year, up 45 per cent from 2024. Meanwhile, 177,624 new units were launched, a 6.1 per cent increase, ensuring a healthy pipeline into 2026.Apartments accounted for the bulk of activity, with 170,448 sales worth Dh332.9 billion, an increase of nearly 20 per cent. Villa sales rose 11.1 per cent to 34,671 units, totalling Dh206.9 billion.

Dubai’s property market is forecast to see a significant influx of approximately 120,000 new home delivery in 2026, a major increase from 2024/2025, signaling a shift towards a more mature market with greater buyer choice and potential price stabilization, though luxury segments remain strong. This large supply wave, driven by earlier launches, will test absorption, but historical delays mean actual deliveries might be lower than projections, softening immediate oversupply fears, with buyers becoming more discerning.

Setting the tone for the construction activities for 2026, Altair 52 is envisioned as a contemporary residential development that blends modern architecture, efficient layouts, and lifestyle-oriented amenities. It is strategically located in Dubai South. The project benefits from seamless connectivity to major highways and proximity to Al Maktoum International Airport, as well as its easy access to key commercial and logistics hubs such as the Jebel Ali Free Port and Free Zone that will see increased economic activities.

The groundbreaking ceremony was attended by senior management of Acube Abodes Realty, project consultants, contractors, and key stakeholders, symbolising a strong foundation built on trust, planning, and execution excellence.

Mr Akshay Agarwal Founder and CEO of Acube Abodes Realty, said: “The groundbreaking of Altair 52 represents a significant step forward in our journey as a developer. Dubai South continues to emerge as one of the most promising destinations in Dubai, and Altair 52 reflects our vision to create value-driven homes that combine design, functionality, and long-term investment potential.”

Designed to cater to both end-users and investors, Altair 52 will offer well-planned residential units complemented by modern amenities, landscaped spaces, and community-focused features, aligning with Dubai South’s vision of a sustainable and future-ready urban ecosystem.

Meanwhile, 70 percent of the residential units at Altair 52 has been sold out by the project’s master broker Golden Bricks, marking a significant achievement in the project’s progress that reflects customer confidence in Acube Abodes Realty. This also reflects Golden Bricks’ strong market presence, customer trust, and effective sales strategies, further establishing the company as a leading force in premium residential property brokerage.

The impressive response from buyers reflects the appeal of Altair 52’s modern design, strategic location, and lifestyle offerings, reinforcing Golden Bricks’ commitment to delivering exceptional real estate solutions.

Acube Abodes Realty has also announced that it will launch two new projects – Altair 72 and Altair 92 – in Dubai South. Akshay Agarwal Founder and CEO of Acube Abodes Realty, is also a Member of the Board of Directors at Arihant Group of Companies in Mumbai that carries a strong legacy of professional real estate development services that they have brought to the UAE.

Construction activities are now underway, with Acube Abodes Realty reaffirming its focus on timely delivery, quality standards, and customer satisfaction. Once completed in 2027, Altair 52 will deliver 52 well-appointed studios, one-, two- and three-bedroom apartments that comes with lots of lifestyle facilities and amenities.

HONOR Continues Expanding Its UAE Retail Footprint with Upcoming

News 5 months ago

Dubai , january 7 , 2026 : Dubai, HONOR, a leading global AI device ecosystem company, has
announced the upcoming opening of its new HONOR Experience Store at BurJuman Mall Dubai, further
strengthening the brand’s retail presence in Dubai and bringing its immersive AI Smart Living experience
closer to consumers.
Located at Level 2, Lobby A, BurJuman Mall, the new store will officially open its doors on 9 January,
offering customers an interactive space to explore HONOR’s latest innovations across smartphones,
laptops, tablets, wearables, and AI-powered IoT devices. Designed as a next-generation retail
destination, the HONOR Experience Store invites consumers to engage with technology through hands-
on discovery, live demonstrations, and personalized in-store experiences.
Building on the momentum of HONOR’s recent flagship retail expansion in the UAE, the BurJuman store
reflects the brand’s continued investment in experiential retail and its long-term commitment to delivering
accessible, human-centric AI technology to consumers across the UAE
A New Destination for AI Smart Living
The HONOR Experience Store at BurJuman has been designed as an immersive AI Smart Living hub,
showcasing how intelligent technology can seamlessly integrate into everyday life. From productivity-
focused devices to connected lifestyle solutions, the store highlights HONOR’s expanding ecosystem and
its vision for AI that enhances creativity, convenience, and connectivity.
Customers will be able to explore HONOR’s latest flagship smartphones alongside a wide range of
ecosystem products, supported by in-store experts who offer guided demonstrations and tailored
recommendations.
Strengthening HONOR’s Retail Presence in Dubai
The BurJuman opening marks another milestone in HONOR’s UAE retail expansion strategy, following
the successful launch of its flagship experience locations and reflecting growing consumer demand for
hands-on brand engagement.
By bringing its AI Smart Living concept to BurJuman Mall – one of Dubai’s established shopping
destinations – HONOR continues to deepen its connection with local consumers and reinforce its position
as a trusted innovation brand in the UAE.
Opening Weekend Experiences and Exclusive Offers
To celebrate the opening, HONOR will roll out a series of opening-weekend promotions and in-store
engagement activities from 9 to 11 January, designed to reward early visitors and create excitement
around the new retail destination.

AMA Kicks off the Year with Nissan Offers 1

Al Masaood Automobiles launches New Year Nissan offers across Abu Dhabi

News 5 months ago

Abudhabi , January 7, 2026 : Al Masaood Automobiles, the authorised Nissan distributor in Abu Dhabi, Al Ain and the Al Dhafra Region, has launched a New Year campaign featuring limited-time offers across its Nissan new car range and services, giving customers a strong start to 2026.

The promotion includes competitive pricing and savings on popular Nissan sedans, SUVs and performance models. Highlights include the Nissan Z from AED 2,435 per month, savings of up to AED 9,000 on the Altima, up to AED 7,500 on the KICKS, and up to AED 7,000 on the Magnite. SUV offers include savings of up to AED 20,000 on the Patrol, up to AED 14,500 on the X-TERRA, and up to AED 23,000 on the X-Trail. All offers are available for a limited time and subject to stock availability and terms and conditions.

Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said the campaign is designed to help customers make confident decisions at the start of the year, supported by strong value, comprehensive warranty coverage and aftersales benefits.

All vehicles included in the campaign come with a five-year warranty and Nissan Roadside Assistance. In addition, existing Nissan owners can benefit from a service promotion running until 24 January 2026, where customers spending AED 1,000 or more at Nissan Abu Dhabi service centres will be entered into a draw to win a Nissan Magnite or complimentary service packages.

The campaign reinforces Al Masaood Automobiles’ focus on delivering value across both vehicle purchases and aftersales support throughout the ownership journey.