Day: March 26, 2026

Dubai , March 26, 2026 : Dubai’s Roads and Transport Authority (RTA) continues to conduct
periodic field visits across the right-of-way of Dubai Metro and Dubai
Tram networks as part of its ongoing efforts to safeguard rail assets,
ensure the highest levels of operational safety, and strengthen
compliance with regulations governing activities within the Railway
Protection Zone in the Emirate of Dubai.
Elaborating further, Mohammed Al Ameeri, Director of Rail Right-of-
Way, Rail Agency, RTA, said: “A total of 7,129 field visits were
conducted across the rail right-of-way of Dubai Metro and Dubai
Tram during 2025. These visits led to the identification of several
technical observations, which were addressed immediately by
RTA’s field teams in accordance with approved procedures. The
necessary corrective measures were implemented to ensure the
continuity of safe operations and mitigate any potential risks that
could affect infrastructure integrity or train movement.”
Al Ameeri added: “We also carried out 11 inspection campaigns
during the past year in cooperation with several real estate
developers and relevant entities. These campaigns covered all lines
and stations across the rail network to ensure compliance with
approved safety standards, monitor infrastructure readiness, and
assess the performance of contractors operating within the Railway
Protection Zone. They also enabled us to identify any observations
that could impact the safety of passengers and users of Dubai Metro
and Dubai Tram.”
He affirmed that these efforts form part of an integrated strategy
built on three main pillars: Protecting rail assets across Dubai to
maintain operational efficiency and long-term sustainability,
Ensuring full compliance with laws and regulations governing
activities within the Railway Protection Zone, thereby promoting a
safe and well-regulated working environment and Strengthening
cooperation with stakeholders and internal and external
entities to enable the swift resolution of technical observations and
uphold the highest standards of quality and safety.

2

Al Ameeri emphasised that the field visits and inspection campaigns
form part of a proactive regulatory framework aimed at the early
detection of observations or potential challenges and addressing
them in line with international best practices. This approach reflects
Dubai’s continued commitment to developing a safe, reliable and
sustainable mass transit system that keeps pace with the emirate’s
rapid urban and population growth.
RTA will continue to implement periodic monitoring and awareness
programmes in collaboration with its strategic partners to maintain
the highest safety standards across the rail network and safeguard
passengers and all public transport users in the emirate.

Dubai , March 26 , 2026 :
Pan Asian Media, a Dubai-based strategic public relations and communications advisory engaged in media consultancy, research, crisis communications and event management, reports a 16.1 percent growth in the value of the press coverage generated for the clients exceeding US$9.21 million (Dh33.78million) in 2025, compared to US$7.93 million (Dh29.1 million) press coverage generated in 2024.

In 2025, Pan Asian Media handled 131 successful press campaigns including 20 press conferencesthat generated 2,840 press clippings that delivered US$9.21 million (Dh33.78 million) worth of press coverage to clients. It is significantly higher than the 80 press campaigns ran by the company with 37 press conferences that generated 2,402 press clippings and created US$7.93 million (Dh29.1 million) PR value for its clients in 2024.

The boutique media advisory ran on an average a campaign in every three days – for the full-year in 2025– to help spread awareness of products, services and news of its clients.

Pan Asian Media’s strong performance comes at the backdrop of the growth of the public relations industry in the Gulf Cooperation Council (GCC) region that is set to reach US$320.26 million in 2025, showing robust growth from 2021 levels.

“Continuous decline in print readership and increase in digital audience has reshaped the public relations industry over the last decade. However, the introduction of Artificial Intelligence (AI) and the spread of social media is creating a challenge and opportunity for the communications industry,” Saifur Rahman, Chief Executive Officer of Pan Asian Media, said.

“The spread of disinformation in the social media, personalised posts, personal branding and the new trends in Social Media Influencer marketing is also changing the industry rapidly – forcing the public relations professionals to upgrade their skills to cope up with the new trends.

“Misinformation and fake news are causing an estimated US$417 billion in losses to the global economy annually, according to a 2026 study conducted by French tech consulting group Sopra Steria and OpSci. This economic damage is driven by various factors, with AI increasingly amplifying the impact of fake content by 15-30 percent.

“Despite these changes and challenges, the need for authenticity, verification of facts, fact-checking, high-quality contents backed up with research, background and contexts have become more significant in story-telling these days, than before. The information overload is also keeping the professionals busy, needing constant vigilance against fake news.”

Fake reviews on e-commerce platforms represent a massive and growing economic issue, with estimates for annual losses ranging from US$152 billion to over US$700 billion.

Established in 2008, Pan Asian Media, a part of Pan Asian Group, is committed to provide local, regionaland international-level public relations services in the UAE. It has ambitious plans for its clients in bothtraditional and social media and handled large public and private sector events and conferences for its clients. 

The global public relations market size is expected to grow at a compound annual growth rate (CAGR) of 6.6 percent and to US$133.82 billion in 2027, according to research by the Business Research Company. 

Pan Asian Group, that includes boutique PR firm Pan Asian Media, is owned by Saifur Rahman, a multiple award-winning journalist-cum-entrepreneur with 30 years of experience in mainstream news media in the Gulf region including more than 21 years with the Gulf News – a leading international daily newspaper in the Middle East.

The company has successfully launched a number of businesses and start-ups in the UAE, in addition to handling a number of international conferences and exhibitions.

Pan Asian Group is managed by a group of professionals with collective expertise of more than 40 years. It comprises two companies, Pan Asian Media (established in 2008) and Pan Asian Exhibition(established in 2013), and manages business forte including Public Relations, Social Media, Publishing, Marketing and Media Consultancy, Image and Reputation Management, Crisis Communications, Exhibitions, Conferences, Seminars and Events.