Dubai , February 20 , 2026 : Roads and Transport Authority (RTA) has launched a wide-ranging programme of community initiatives to mark the Holy Month of Ramadan under the theme “Family is Where We Belong.” The initiative aims to strengthen social solidarity, foster generosity, and bring happiness to diverse segments of society across the emirate.
The Ramadan programme targets underprivileged families and orphans, as well as frontline workers including metro users, bus drivers, delivery riders, taxi drivers and labourers. The humanitarian initiatives will be implemented throughout Dubai during the Holy Month.
Strategic Partnerships Strengthen Community Impact
RTA is delivering its Ramadan agenda in collaboration with a number of government and private sector partners, including Keolis MHI, DAMAC Properties, Noon, Beit Al Khair Society, Al Ahliah Charity Schools and Dar Al Hay Gents Tailoring.
The partnerships reflect an integrated approach to reinforcing community cooperation and amplifying the reach of charitable initiatives across the emirate.
RTA is also actively engaging employees and volunteers in delivering the initiatives, underscoring its commitment to promoting volunteerism, embedding social responsibility, and advancing humanitarian values that characterise the UAE community.
Ramadan Initiatives
8,000 Meals Distributed Across Dubai
Among the flagship programmes is the continued implementation of the “Meals on Wheels” initiative. A total of 8,000 meals will be prepared and distributed during Ramadan at RTA’s headquarters and at Quranic Park. RTA employees and community volunteers will participate in preparing and distributing meals to workers, reinforcing the spirit of compassion and unity.
In addition, RTA will organise the “Iftar Meal Distribution at Metro Stations” initiative in collaboration with Keolis MHI, DAMAC Properties and Noon. Iftar meals accompanied by awareness messages will be distributed to heavy vehicle drivers, bus and taxi drivers, and workers across various locations.
500 nol Cards for Eligible Families
Coinciding with Zayed Humanitarian Day, RTA is rolling out the “Ramadan Rations” initiative, which includes the distribution of 500 nol cards to underprivileged families.
A portion of the cards will be delivered directly to beneficiaries at their homes by RTA teams, while the remainder will be distributed through a cooperative society in coordination with Beit Al Khair Society. The initiative aims to provide both financial assistance and moral support to eligible families during the Holy Month.
Citywide Ramadan Celebrations
As part of broader Ramadan celebrations across Dubai, RTA will support initiatives linked to the “Season of Wulfa” by displaying the “Ramadan in Dubai” logo on Variable Message Signs (VMS) across the emirate.
The programme will also feature a decorated abra parade, enhancing the festive ambience and spreading joy in multiple locations throughout Dubai.
“Thank You, RTA Heroes” Campaign
RTA is launching the “Thank You, RTA Heroes” campaign across its official social media platforms, inviting members of the public to share messages of appreciation for frontline employees and customer service teams, including bus drivers, delivery riders, metro staff and marine transport personnel.
Selected submissions will be recognised, with winners receiving nol cards and shopping vouchers as tokens of appreciation.
“Eid Joy” Initiative
Continuing its community engagement beyond Ramadan, RTA will implement the “Eid Joy” initiative in collaboration with Dar Al Hay Gents Tailoring and Al Ahliah Charity Schools. The programme will provide Eid Al Fitr essentials and Eidiya (cash gifts) to students, ensuring they experience the happiness and excitement of Eid preparations.
Through this comprehensive programme, RTA reaffirms its enduring community role and commitment to reinforcing the values of solidarity, compassion and giving. The initiatives align with its broader strategy to enhance community happiness and improve quality of life across Dubai.
