Dubai , january 7 , 2026 : Dubai, HONOR, a leading global AI device ecosystem company, has
announced the upcoming opening of its new HONOR Experience Store at BurJuman Mall Dubai, further
strengthening the brand’s retail presence in Dubai and bringing its immersive AI Smart Living experience
closer to consumers.
Located at Level 2, Lobby A, BurJuman Mall, the new store will officially open its doors on 9 January,
offering customers an interactive space to explore HONOR’s latest innovations across smartphones,
laptops, tablets, wearables, and AI-powered IoT devices. Designed as a next-generation retail
destination, the HONOR Experience Store invites consumers to engage with technology through hands-
on discovery, live demonstrations, and personalized in-store experiences.
Building on the momentum of HONOR’s recent flagship retail expansion in the UAE, the BurJuman store
reflects the brand’s continued investment in experiential retail and its long-term commitment to delivering
accessible, human-centric AI technology to consumers across the UAE
A New Destination for AI Smart Living
The HONOR Experience Store at BurJuman has been designed as an immersive AI Smart Living hub,
showcasing how intelligent technology can seamlessly integrate into everyday life. From productivity-
focused devices to connected lifestyle solutions, the store highlights HONOR’s expanding ecosystem and
its vision for AI that enhances creativity, convenience, and connectivity.
Customers will be able to explore HONOR’s latest flagship smartphones alongside a wide range of
ecosystem products, supported by in-store experts who offer guided demonstrations and tailored
recommendations.
Strengthening HONOR’s Retail Presence in Dubai
The BurJuman opening marks another milestone in HONOR’s UAE retail expansion strategy, following
the successful launch of its flagship experience locations and reflecting growing consumer demand for
hands-on brand engagement.
By bringing its AI Smart Living concept to BurJuman Mall – one of Dubai’s established shopping
destinations – HONOR continues to deepen its connection with local consumers and reinforce its position
as a trusted innovation brand in the UAE.
Opening Weekend Experiences and Exclusive Offers
To celebrate the opening, HONOR will roll out a series of opening-weekend promotions and in-store
engagement activities from 9 to 11 January, designed to reward early visitors and create excitement
around the new retail destination.
