Month: September 2026

Dubai , September 7 , 2026 : Dubai’s Roads and Transport Authority (RTA) has granted the naming
rights to the station previously known as ONPASSIVE Metro Station
Garmin, through AMIT Retail LLC — the sole distributor of Garmin in the
UAE, the global brand specialising in the development and manufacture of
smart devices and GPS navigation technology. Under the 10-year
agreement, the station will be renamed to Garmin Metro Station; a step that
reflect the continued success of the Dubai Metro Stations Naming Rights
Initiative across the Red and Green Lines and its ability to attract global
brands.
AMIT Retail and Hypermedia signed the agreement in the presence of
Mada Media, the company responsible for organising, developing and
managing Dubai’s out-of-home (OOH) advertising sector. RTA authorises
Mada Media to oversee naming rights agreements under its concession
agreement between the parties. The partnership embodies the Government
of Dubai’s vision to strengthen cooperation between the public and private
sectors and consolidate Dubai’s position as a global destination for
outstanding investment opportunities.
Commenting on the agreement, Abdul Mohsen Kalbat, CEO of RTA’s Rail
Agency, said: “Garmin’s joining to the Dubai Metro Station Naming Rights
Initiative reaffirms its success in attracting leading brands from a diverse
range of business sectors in the local market.”
Kalbat added: “RTA continuously seeks to strengthen its partnerships with
the business community across the UAE, in line with the country’s drive
towards an integrated partnership with the private sector based on the
exchange of expertise and the provision of an attractive business
environment for high-value investments. This cooperation helps attract
more leading brands and companies operating in the UAE and actively
supports sustainable economic growth.
“The initiative is also important to RTA for its role in strengthening public-
private partnerships by attracting local and international companies toinvest in public transport assets. It also reinforces Dubai’s standing as a
global hub for innovation through the adoption of a pioneering investment
model that has become a benchmark for many cities worldwide. It further
maximises the economic value of government assets by transforming
metro stations into high-value investment and media platforms and
contributes to achieving the objectives of the Dubai Economic Agenda
(D33) by expanding partnerships and private-sector investment.”
Kalbat further said: “Dubai Metro Station Naming Rights represent one of
the world’s most successful public-private partnership models. RTA
launched the initiative in 2009 as the first of its kind globally, offering private
companies and organisations an exceptional opportunity to strengthen their
brand presence through Dubai Metro stations. Dubai Metro has become an
icon and a prominent landmark of this global city, which offers abundant
economic and investment opportunities not only regionally but worldwide.”
Mansoor Al Sabahi, CEO of Mada Media, said: “We are pleased to
welcome Garmin to the portfolio of partners holding naming rights to
stations on Dubai Metro Red Line. Through this agreement, Garmin will be
the first global brand to secure this distinguished investment opportunity,
marking an important milestone in the continued success of the initiative.”
Al Sabahi continued: “The Dubai Metro Station Naming Rights Initiative,
managed by Hypermedia under the supervision of Mada Media, provide
companies a unique opportunity to strengthen their presence within Dubai’s
dynamic community and extend their reach among residents and visitors
alike. By associating their brands with Dubai Metro stations, among the
city’s most recognisable landmarks and an integral part of commuters’ daily
journeys, companies can achieve sustained visibility and meaningful
engagement with a diverse audience.
“On this occasion, we extend our best wishes to our new partners for
continued success. We also highlight the strong interest generated by the
Naming Rights Initiative among local, regional, and international brands,
reflecting the exceptional value of this opportunity. Regarded as one of the
most prestigious offerings in Dubai’s out-of-home advertising sector, these
agreements exemplify the highest standards of public-private partnership,
while reaffirming the emirate’s commitment to strategic economic initiatives
that drive growth and strengthen Dubai’s standing as a leading business
and investment destination across all sectors.
For his part, Clifton Pemble, CEO of Garmin, said: “At Garmin, our mission
is to create products that become an essential part of our customers’ lives,
empowering them to confidently navigate their adventures, fitness journeysand health and wellness goals. We are proud to collaborate with RTA and
our valued distributor AMIT Retail to help people move through the world
with greater confidence, connection and purpose. We look forward to
building on this relationship and exploring new ways to empower people on
every step of their journey.”
Meanwhile, Habib Wehbi, Chairman and Group CEO of Hypermedia, said:
“The most valuable media is no longer something people simply see. It is
something they experience as part of their everyday lives.”
Wehbi continued: “The Dubai Metro Naming Rights Initiative embodies that
evolution. Through the shared vision of RTA, Mada Media and
Hypermedia, it has become one of the world’s leading models for
transforming public infrastructure into a long-term platform that creates
value for cities, brands and the millions of people who interact with it every
day.”
“We are proud to welcome Garmin, one of the world’s most respected
technology brands to the initiative. Its decision to become part of one of
Dubai’s most recognisable landmarks reflects the confidence that global
brands place in the emirate’s vision, world-class infrastructure, and
continued commitment to innovation. It is this combination that continues
to position Dubai as a global benchmark for strategic partnerships and
forward-looking investment,” Wehbi concluded.
Abdul Aziz Abdulla, GMD of AMIT Retail LLC, said: “Securing the naming
rights for Garmin Metro Station marks a defining milestone for AMIT Retail
and reflects our long-standing commitment to bringing world-class
technology brands closer to communities across the UAE. As the exclusive
distributor of Garmin in the UAE, we are proud to partner with RTA, Mada
Media and Hypermedia on an initiative that goes beyond branding. AMIT
Retail, through Garmin, has empowered people for decades through
industry-leading innovations in health, fitness, outdoor recreation and
navigation. By associating the brand with one of Dubai’s most iconic
transport networks, we are reinforcing our shared vision of inspiring
healthier, more active lifestyles while supporting Dubai’s ambition to be one
of the world’s smartest and most connected cities. This partnership also
reflects AMIT’s continued investment in the UAE and our commitment to
delivering innovative retail experiences that create lasting value for our
customers and partners.”
Value of Naming Rights for Investors

4

The value of naming rights for investors lies in: enabling brands to reach
millions of Dubai residents and visitors every day, ensuring sustained
visibility, enhancing brand awareness through the display of the company’s
name on maps, station signage, onboard audio announcements, smart
applications, navigation systems and directional signage; strengthening
credibility and trust through association with one of the world’s most
efficient and advanced transport systems; generating long-term marketing
returns that surpass those of conventional advertising campaigns through
continuity and repeated daily exposure; reinforcing presence in the UAE
and regional markets among a diverse audience of residents, tourists and
businesspeople; and creating opportunities for integrated marketing by
linking naming rights to promotional campaigns, interactive experiences
and community initiatives.
It is worth noting that RTA will update the name of Garmin Metro Station on
all internal and external wayfinding signage across metro stations over the
coming period, with related changes progressively rolled out across
passenger information and wayfinding channels to ensure a clear and
seamless transition to the new station name for Dubai Metro users.
It is worth noting that starting from September until to the end of November
2026, RTA will be updating the name of “Garmin” Metro Station on all
external and internal directional signages across all metro stations, as well
as on digital smart systems and RTA’s public transport apps. Additionally,
the onboard audio announcements will be updated before and upon arrival
at the station.
RTA calls upon the metro riders to note the updated station name across
the mentioned platforms. During the mentioned period, passengers may
approach RTA’s teams at the stations for assistance or further enquiries.

At its annual Traders Meet in Dubai, Milano by Danube outlines its Global Direct strategy, showcases key products and creates new business opportunities for its dealer network

Dubai , September 7, 2026: Milano by Danube brought together more than 500 traders and business partners from across Dubai and the UAE at its annual Traders Meet at Ritz-Carlton DIFC, as the company addressed the growing impact of geopolitical tensions and global supply-chain disruptions on international trade.
The gathering came at a time when businesses across the UAE are navigating rising freight costs, evolving shipping routes and uncertainty around the international movement of goods. Against this backdrop, the event focused on Milano by Danube’s evolving sourcing and supply-chain strategy, with discussions around how the company is working to create greater flexibility, efficiency and resilience while continuing to support its extensive dealer network across the UAE.

From Global Disruption to Supply-Chain Resilience
The current geopolitical environment has highlighted how quickly disruptions in one part of the world can affect businesses and consumers elsewhere. For companies dependent on international sourcing, longer shipping routes, freight volatility and uncertainty around delivery timelines have made supply-chain resilience increasingly important.

Anis Sajan, Vice Chairman, Danube Group, said, “The biggest lesson from the current global situation is that supply chains cannot be treated as a back-end function anymore. They have become a strategic part of the business. When shipping routes change or costs increase overnight, you need the flexibility to respond. This is why we have been looking closely at our global sourcing and building a more direct model.”

He added, “Milano was born in the UAE, and Dubai has been at the heart of our journey and has been an important market for us since inception. Our traders have played a significant role in building the brand and taking it closer to consumers and more than 500 of our traders and business partners with us at this event is a strong reflection of the relationships we have built.”
Despite the challenging environment, Milano by Danube continued to invest in the UAE, opening two new locations during this period. The brand launched a showroom in Deira focused on its export traders, while also opening its first-ever experiential centre in Maleha, Sharjah, designed to offer customers a more immersive experience of Milano’s diverse product portfolio. These investments reflect the brand’s confidence in the UAE market and its commitment to building for long-term growth, even during periods of uncertainty.

Further adding to the ongoing challenges, Sahil Sajan, Director, Milano by Danube, highlighted, “Despite the challenges we faced, including freight rates increasing nearly tenfold from USD 1,000 to USD 10,000, we never stopped our imports or compromised on our commitment to. While several players chose to scale down, we continued to invest, maintain supply and support our customers, allowing us to capitalize on the additional market share that became available. We have always believed that every challenge brings an opportunity. Just as we did during COVID, we chose to adapt and act decisively. As a result, instead of slowing down, Milano grew by 20% in this period.”
Showcasing Products and Creating Greater Value

The Traders Meet also provided an opportunity for Milano by Danube to showcase key products ranging from water heaters, sanitary, electrical, and hardware from its portfolio, allowing traders to engage with the brand’s offerings and gain a closer understanding of products suited to the UAE market. The idea is to bring all our valued clients together under one roof, while offering them exclusive and attractive deals as a gesture of our appreciation and loyalty towards their continued support.
Global Direct: Rethinking the Sourcing Journey

Milano by Danube responded to the situation by evolving its sourcing model and strengthening direct procurement from key international markets. Through its “Global Direct” strategy, the company is working to establish more streamlined sourcing routes, strengthen relationships with global manufacturers and respond more effectively to changing market requirements.

Sahil Sajan, Director, Milano by Danube, said, “At Milano, we are looking at the entire sourcing journey that is from the manufacturer to the market and asking how we can make it more efficient. Global Direct is about creating that closer connection with the source while giving us greater agility in the markets we serve. Our traders are the closest to the market, so their feedback is extremely important to us. The Traders Meet gives us the opportunity to hear directly from them, understand the opportunities and challenges they are experiencing and align our plans accordingly.”

Strengthening Milano’s UAE Network
The participation of more than 500 traders and business partners underscored the scale of Milano’s presence in the market and its continued focus on building long-term partnerships. As global trade continues to face uncertainty, Milano by Danube is positioning global sourcing, supply-chain agility and strong trader partnerships as key pillars of its next phase of growth.

Dubai, September 7, 2026: Umm Al Quwain Free Trade Zone (UAQ Free Trade Zone) and Port City Colombo in Sri Lanka have signed an agreement to promote investment and expand business opportunities between the two regions.

The agreement was signed during the second edition of the “Sri Lanka Beyond Your Dreams” event held earlier at this month at the Hilton Dubai Al Habtoor City, organized by the Consulate General of Sri Lanka in Dubai and the Northern Emirates. It is intended to strengthen cooperation between the Colombo Port City Economic Commission, CHEC Port City Colombo (Private) Limited, and the UAQ Free Zone.

Under the agreement, both sides will work to connect businesses and investors, share information about investment opportunities, introduce potential investors to one another, and create platforms for exploring new business prospects.

The organisations also plan to arrange joint roadshows, business meetings, webinars, investor events, and business delegations. They will support investors with enquiries and assist companies interested in setting up businesses in either region.

Johnson M. George, General Manager of the UAQ Free Trade Zone Authority, said:

“We are very pleased to begin this partnership with the Colombo Port City Special Economic Zone. We see it as an important collaboration between two growing business and investment destinations. This is not just an agreement to promote investment between the two regions. We also want to build a strong connection between our business communities. The partnership will give businesses and investors in both regions the opportunity to explore new markets and discover new possibilities. Our aim is to turn this cooperation into real business opportunities and investments. We look forward to building a long-term and mutually beneficial relationship with the Colombo Port City Special Economic Zone.”

Harsha Amarasekera PC, Chairman, Colombo Port City Economic Commission, stated:

“This agreement reflects the growing recognition among UAE free zones that Port City Colombo represents a credible and complementary platform in South Asia. The Colombo Port City Economic Commission is committed to providing a regulatory environment that meets international standards – transparent, investor-friendly, and built on robust legal foundations. Through this partnership with the UAQ Free Trade Zone Authority, we are creating a structured channel through which businesses established in the UAE can seamlessly extend their operations into South Asia, and through which Gulf investors can access one of the world’s fastest-growing regions through a platform they can trust.”

Xiong Hongfeng, Managing Director of CHEC Port City Colombo (Pvt) Ltd., said:

“Through this partnership, we look forward to creating new pathways for businesses and investors across both jurisdictions, and to positioning Sri Lanka, through Port City Colombo, as a natural complement to the UAE’s own world-class free zone infrastructure, extending its reach into South Asia The partnership is expected to strengthen business ties between Sri Lanka and the Umm Al Quwain Free Trade Zone, while creating new opportunities for investors and entrepreneurs in both markets.”

Dubai , September 7, 2026 : The Digital School, one of the initiatives of the Mohammed bin Rashid Al Maktoum Global Initiatives, has provided more than 1,500 refurbished digital devices through its “Donate Your Device” initiative, in partnership with the Tarahum Charity Foundation. The initiative aims to support students from the most vulnerable and underprivileged groups across the UAE as the new academic year begins, enabling them to continue their educational journeys with the digital tools they need for learning.

The initiative forms part of the “Giving and Hope” Back-to-School Campaign, supporting students from low-income families, orphans and other vulnerable groups as they begin the new academic year with confidence. By providing refurbished digital devices, it helps ensure they have the tools they need to continue their education and benefit from digital learning opportunities.

The Digital School is providing more than 1,500 refurbished digital devices, including 48 laptops, and 1,085 tablets, enhancing access to essential digital learning tools for students supported by Tarahum Charity Foundation.

The devices were collected from various institutions and organisations across the UAE as part of the Digital School’s “Donate Your Device” initiative. They subsequently underwent specialised refurbishment and reconditioning processes in accordance with technical standards, transforming used devices into educational tools that open new horizons for learning and giving technology a new lease of life in support of students.

Khalid Al Qasim, Chairman of the Board of Directors of Tarahum Charity Foundation, said, “We are proud of our partnership with the Digital School, which highlights the importance of coordinated community efforts in supporting students and advancing initiatives that make a positive impact on the lives of beneficiaries. Providing refurbished digital devices to students from beneficiary families will help them begin the new academic year with confidence and continue their educational journeys. It also reflects the values of giving, solidarity and social responsibility that characterise UAE society.”

Dr. Waleed Al Ali, Secretary-General of the Digital School, said, “The ‘Donate Your Device’ initiative reflects the Digital School’s commitment to expanding its educational impact, not only globally but also within the UAE, through effective community partnerships that support students and empower them to continue their education. Our collaboration with Tarahum Charity Foundation represents a model that brings together education and sustainability by giving devices donated by institutions and organisations across the UAE a new lease of life and transforming them into educational tools that support students and reinforce the values of giving and social responsibility.”

The initiative represents a model that combines education and sustainability by refurbishing electronic devices and extending their operational lifespan. This contributes to reducing electronic waste and transforming it into sustainable educational opportunities. It also reflects the culture of giving and social responsibility in the UAE, with institutions and organisations from across the country contributing by donating their digital devices so they can be refurbished and repurposed to empower students and support their educational journeys.

The Digital School launched the “Donate Your Device” campaign to engage individuals and institutions across the community in providing digital learning tools to students in underserved communities. The campaign collects used electronic devices, refurbishes those suitable for reuse and makes them available to support students’ education, while other devices are recycled in accordance with appropriate environmental practices.

The campaign’s second edition is being organised in partnership with the Digital School, the Emirates Red Crescent Authority (ERC) and Ecyclex, with the support of the Ministry of Climate Change and Environment. It aims to collect 100,000 used electronic devices, strengthening the integration of educational, humanitarian and environmental sustainability impacts.

The campaign’s first edition, launched in 2023 as part of the UAE’s Year of Sustainability activities, successfully collected 50,000 electronic devices and recycled 120 tonnes of electronic waste. It also generated significant environmental benefits, including reducing carbon dioxide emissions by the equivalent of 122 tonnes, saving 170,000 litres of fuel, and protecting approximately 32,000 square feet of land from pollution caused by electronic waste.

The Digital School, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, in November 2020 as part of the dissemination of education and knowledge pillar, aims to empower students through digital learning options in areas and regions where suitable conditions or the resources required to continue their education are unavailable. It also provides a high-quality option for blended and distance learning, primarily targeting underserved communities, refugees and displaced persons.

Tarahum Charity Foundation is one of the leading charitable organisations in the UAE. It provides support to low-income families, orphans and the most vulnerable groups through sustainable humanitarian and community programmes and initiatives. The Foundation also focuses on building effective partnerships with government entities, the private sector and community organisations to strengthen social solidarity, empower beneficiaries and improve their quality of life, in line with the values of giving and social responsibility that characterize the UAE.

CM Mohan Charan Majhi to Lead Delegation for Investor Meetings, Sectoral Roundtables and Odisha Investors Meet in Abu Dhabi and Dubai

Abu Dhabi September 7, 2026: The Government of Odisha State, India, will undertake a high-level investment outreach to the United Arab Emirates from September 9 to 11, 2026, led by Hon’ble Chief Minister Shri Mohan Charan Majhi, with a strategic focus on attracting global capital, strengthening export-oriented industries and building new investment and business linkages between Odisha and the UAE.

The three days outreach across Abu Dhabi and Dubai will bring together UAE-based investors, leading fund houses, financial institutions, industry leaders, Indian business professionals and business organisations to explore opportunities for investment, technology collaboration, industrial partnerships, exports and value-chain development in Odisha.

The visit will place particular emphasis on export-oriented materials and industries, leveraging Odisha’s established strengths in metals and metallurgy while creating pathways for higher-value manufacturing, downstream industries and integration with global markets.

The targeted sectors for engagement will include metallurgy and metals downstream industries, food and seafood exports, port-based industrial parks, port-based logistics parks, shipbuilding parks, dedicated rare earth corridors, slurry pipeline infrastructure, and chemical and petrochemical parks.

With Odisha’s strong industrial base and strategic location on India’s eastern coast, the State is positioning its ports and associated industrial infrastructure as key drivers of the next phase of industrial growth. Port-led development is expected to create significant opportunities for large-scale investment, integrated manufacturing, logistics, exports and global supply-chain linkages.

The UAE outreach will also focus on strengthening the transition from Odisha’s traditional industrial sectors towards new-generation, technology-driven and higher-value sectors. The objective is to build integrated value chains within the State while connecting Odisha’s production capabilities with international markets.

In Abu Dhabi, the delegation will engage with leading investment institutions, fund houses, sovereign investment platforms and UAE-based organisations. Discussions will focus on investment opportunities in Odisha, possibilities for attracting Foreign Direct Investment (FDI), industrial partnerships and long-term capital participation.

The Dubai leg of the programme will feature focused interactions with industry leaders, UAE-based organisations, metals and downstream companies, logistics and infrastructure players and other potential investors. Sectoral roundtables and one-to-one meetings will provide an opportunity to present specific investment opportunities and understand the requirements of global businesses looking to expand in India.

A key component of the outreach will be Meeting with leading fund houses and UAE-based organisations, aimed at facilitating direct conversations around investment opportunities, project financing, strategic partnerships and FDI into Odisha.

The delegation will also interact with the Indian business professional community in the UAE, including professionals and business leaders who can play an important role in strengthening India-UAE economic linkages and facilitating international business connections for Odisha.

The Odisha Investors Meet – UAE will provide a larger platform to showcase Odisha’s investment ecosystem, emerging opportunities and sector-specific projects before the UAE and wider MENA business community. The programme is expected to bring together investors and industry leaders from across key sectors and create a platform for potential investment commitments and partnerships.

The UAE outreach is part of Odisha’s broader strategy to connect the State with global capital, technology and markets. The Government is seeking to build partnerships that move beyond conventional investment and create export-oriented production, stronger value chains, port-led industrialisation, technology collaboration and sustainable employment opportunities.

The outreach across four major UAE locations and its engagement with diverse investor and business groups is expected to further strengthen Odisha’s position as an investment destination and a gateway for export-oriented industrial growth.

Hon’ble Chief Minister Shri Mohan Charan Majhi said: “Odisha has a strong industrial foundation and immense potential to become a major hub for export-oriented and value-added manufacturing. Through our UAE outreach, we seek to connect Odisha with global capital, technology, markets and strategic partners. Our focus is on building long-term partnerships that can transform our industrial ecosystem, strengthen value chains and create new opportunities for our people.”

Hon’ble Minister of Industries Shri Sampad Chandra Swain said: “Our UAE engagement is focused on sectors where Odisha has both established strengths and significant opportunities for future growth. From metallurgy, metals and downstream industries to ports, logistics, food and seafood exports, rare earths, shipbuilding, chemicals and petrochemicals, we are presenting a wide range of investment opportunities. We are particularly looking at investments that promote value addition, exports, technology adoption and the transition towards higher-value industries.”

The Government of Odisha delegation will use the UAE visit to engage with investors, fund houses, sovereign and institutional capital, industry leaders, Indian business networks and UAE-based organisations, with the objective of creating a stronger and more sustained Odisha–UAE economic partnership.

Sharjah , September 7, 2026 : The Sharjah Electricity, Water and Gas Authority (SEWA) announced that it installed 9,129 new smart water metres and replaced 9,734 metres across various areas of the Emirate of Sharjah from January to the end of July 2026.

The total number of smart water metres in the emirate has now exceeded 380,000. During the seven-month period, 39,746 metres were also tested at water metre laboratories to ensure their proper operation, as part of SEWA’s strategic plan to advance digital transformation and develop the water sector’s infrastructure.

Engineer Faisal Al Serkal, Director of the Water Department at SEWA, said the project forms part of the Authority’s ongoing efforts to ensure measurement accuracy and enhance the efficiency of water services.

He added that SEWA is committed to applying the highest quality standards to provide reliable services, enhance the efficiency of the water distribution network, improve service quality, protect natural resources and increase customer satisfaction.

Al Serkal noted that key advantages of the new smart metres include accurate readings and the ability to detect abnormal water flows or leaks within properties, helping to prevent water wastage.

He stressed that SEWA is committed to deploying the latest technologies to serve residents across the Emirate of Sharjah. Metre installation and replacement works are being carried out according to a specified schedule covering residential, commercial and industrial areas, with technical teams implementing the work in accordance with the highest quality standards.

Dubai , September 7,2026 : The Arab Media Summit Organising Committee has unveiled the agenda for the Arab Social Media Influencers Summit (ASMIS), which will bring together prominent influencers, content creators and experts to explore the future of digital media and content creation and examine how digital influence can drive positive impact across Arab societies.

A leading platform dedicated to shaping the future of social media in the Arab world, the Arab Social Media Influencers Summit is being held under the umbrella of the largest edition of the Arab Media Summit, organised by the Dubai Press Club under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and the directives of H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council.

Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, President of the Dubai Press Club, and Chairperson of the Arab Media Summit Organising Committee, said, “Since the launch of ASMIS in 2015, the Dubai Press Club has worked closely with leading content creators across the region to enhance the quality of Arab content and its positive impact on society. We remain committed to reinforcing the Summit’s role as a leading platform for knowledge exchange and collaboration, supporting the development of more innovative, responsible and impactful Arab content.”

Maryam Al Mulla, Director of the Dubai Press Club, said, “This edition of the Arab Social Media Influencers Summit will offer a more focused and enriching experience, bringing together leading social media influencers, content creators and experts to examine the latest developments in the rapidly evolving digital landscape and share practical insights. This reinforces the Summit’s position as a platform that connects influence with expertise and opens new avenues for the future of Arab content creation.”

The Summit will feature a session titled ‘Media and Fifth-Generation Warfare’ with Dr. Mohamed Al Kuwaiti, Head of the UAE Cybersecurity Council, in conversation with Sami Qasimi, Presenter at Sky News Arabia.

Content creators Rawaa Al Jallad, Musab Al-Tuwaijry, and Omar Kaskas will take part in a session titled ‘Tools for Impactful Content Creation’, moderated by Nourhan Abo Samra, Financial Journalist at Moniify.

Another session, titled ‘Boundless Reach Across Digital Platforms’, will bring together content creators Saba Shamaa, Abir Al Saghir and Esraa Nabil to discuss how digital platforms are enabling content to reach audiences worldwide. Content creator Walid Elmusrati will moderate the discussion.

The Summit will also feature a session titled ‘Amazon: What’s Worth Paying Attention To?’, featuring Rayan Karaky, Managing Director of Amazon Ads for Europe, the Middle East, Africa and Southeast Asia.

On the second day, the session ‘Doctor or Influencer: Whom Should We Believe?’ will examine how audiences navigate health information online. The discussion will feature Consultant Dermatologists Dr. Anwar Al Hammadi and Dr. Talal Al Muhaisin, alongside doctor and content creator Dr. Munther Al Herani.

In a session titled ‘Impact Begins with Knowledge’, content creators Imane Ennaim, Abdullah Annan and Eisa Al Habib will discuss the role of informed content in creating meaningful influence. The session will be moderated by Sara Al Refai, CEO of Idraak Media.

The Summit will also feature a session held in collaboration with TikTok titled ‘Driving the Digital Economy: The TikTok Effect’, featuring Kinda Ibrahim, Regional General Manager of Operations, TikTok Europe, the Middle East and Africa.

AI and Economic Decisions

The last day of the Summit will feature a session titled ‘Creating with AI’, bringing together content creators Hasan Thamer, Hakam Kiki and Sarah Younes. The discussion will be moderated by Abdullah Al Sharhan, Manager of Creative Services at Sharjah Media City, Shams.

The influence of social media on financial and economic choices will be explored in a session titled ‘Scroll, Swipe, Spend’. Speakers will include Samah Al Hajeri, an expert in economics and financial empowerment; content creators Mohannad Al Wadiya and Ahmed Elgamal; and economist Ahmad Enezan. Hind Al Naqbi, presenter at Dubai Media Incorporated, will moderate the discussion.

Content creators Hussein bin Mahfouz, Beki Ksouri, Ahmad Aburob and Ahmed Sharif will also be speaking in a session titled ‘Behind the Viral Moment’. The discussion will be moderated by content creator Joyce Akiki.

The Arab Social Media Influencers Summit will conclude with a session titled ‘Post-Whistle Stardom’, featuring sports content creators Bilal Al Haddad and Mohammed Alnoufali, alongside Ibrahim Fayeq, presenter at MBC Masr Channel. Media presenter and content creator Jassim Al Shehimi will moderate the session.

Abudhabi , September 7, 2026 : -An Gyr Pure Ultra White falcon achieved a record-breaking sale of AED 2.1 million ($571,000) at the final falcon auction of the Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX) 2026, making it the highest value a falcon has ever been auctioned for.

Bidders competed for the prized Gyr Pure Ultra White falcon, which originated from the United States, with the winning bid setting the highest price a falcon has ever been auctioned for.

The Gyr Pure Ultra White is prized for its exceptionally rare white plumage, pure lineage, and striking appearance, making it the most sought-after falcons in the ADIHEX falcon auctions this year.

The ADIHEX falcon auctions have been one of the exhibition’s most anticipated events, demonstrating the prestige of falconry in Emirati heritage and the strong international demand for exceptional birds of prey.

Through its dedicated programmes, competitions and exhibitions, the event continues to promote the cultural significance of falconry while supporting its preservation for future generations.

ADIHEX has long served as a gathering place for falconers, breeders, collectors and enthusiasts, celebrating and preserving the ancient tradition of falconry as a cornerstone of Emirati and Gulf heritage.