Dubai , May 5, 2026 : Anime fans around the world are in for a major treat as Crunchyroll unveils its biggest-ever Ani-May, a month-long global celebration dedicated to all things anime. Spanning digital platforms, gaming, retail, and live experiences, the initiative invites fans everywhere to immerse themselves in anime throughout May.
The celebration kicks off early on April 30 with the exclusive streaming debut of Chainsaw Man – The Movie: Reze Arc on Crunchyroll. On the same day, fans can also look forward to the theatrical release of That Time I Got Reincarnated as a Slime: Tears of the Azure Sea, setting the stage for a packed month of anime entertainment.
A Global Anime Experience
Ani-May goes beyond streaming, offering a wide range of activities designed to bring fans together. From global YouTube watch parties and creator-led streams to social media events on platforms like TikTok, the celebration ensures anime is accessible “wherever you are.”
The campaign will feature popular franchises such as Jujutsu Kaisen, My Hero Academia, Black Clover, Solo Leveling, and Frieren: Beyond Journey’s End, offering both longtime fans and newcomers plenty to explore.
Exclusive Deals and Gaming Rewards
Crunchyroll is also rolling out limited-time discounts on its Fan and Mega Fan memberships, which include access to its Game Vault. Subscribers can unlock exclusive in-game rewards in Forza Horizon 6, launching May 19, with early access available from May 15 for Premium Edition players. As part of a first-ever partnership with the franchise, members will receive a special car voucher to enhance their in-game experience.
Celebrity Ambassadors Join the Celebration
Ani-May introduces a new lineup of ambassadors, including REI AMI, Big Sean, and Noah Lyles. These figures will bring anime culture to life through cosplay, curated playlists, and exclusive behind-the-scenes content.
Community and Cultural Impact
According to Crunchyroll COO Gita Rebbapragada, Ani-May represents a deeper connection between anime and its global audience. “It’s a moment to come together, revisit old favorites, discover something new, and engage with anime in meaningful ways,” she said.
Scott Donaton, Crunchyroll’s SVP of Global Brand and Community, emphasized the growing cultural influence of anime, noting that global partnerships are helping create shared experiences that unite fans worldwide.
A Month to Live Anime
With activities ranging from livestreams and social campaigns to real-world events and exclusive content, Ani-May aims to transform May into a worldwide anime festival. Fans can explore all activities through the Ani-May Central hub and participate in local activations across regions including Saudi Arabia and the UAE.
As anime continues to grow as a global cultural force, Ani-May stands as one of the most ambitious efforts yet to celebrate the medium — not just as entertainment, but as a lifestyle embraced by millions.
