Dubai , May 7,2026 : Danube Home, one of the region’s leading home
improvement and furnishing retail brands, has officially opened its new 35,000 sq. ft.
phygital showroom at Festival Plaza, Jebel Ali, bringing together physical retail,
digital innovation, AI-powered assistance, and personalized design services under
one roof.
The showroom was inaugurated by Anis Sajan, Vice Chairman of Danube Group
alongside Adel Sajan, Managing Director of Danube Groups, in the presence of
senior leadership, partners, customers, and members of the community.
Located on the first floor of Festival Plaza, the new showroom has been designed as
a future-ready destination for customers looking to furnish, upgrade, and personalize
their spaces with greater ease and confidence. The showroom features a wide
selection of furniture, décor, kitchen appliances, bathroom fixtures, flooring solutions,
wall panels, and customization services, offering a more curated and convenient
shopping experience.
A key highlight of the showroom is Yara, Danube Home’s in-house AI-powered
retail assistant, designed to help customers discover products, make informed
decisions, and visualize how selected pieces would look in their homes in real time.
Supported by integrated digital screens and smart in-store touchpoints, Yara enables
customers to browse, compare, plan, and personalize their shopping journey at their
own pace, with expert support available in-store.
The showroom also introduces PureSpace, a dedicated customization and
design hub offering complete end-to-end personalized interior solutions. Through
PureSpace, customers can customize a wide range of solutions across kitchens,
wardrobes, living spaces, flooring, and more, making the design process more
accessible, efficient, and seamless from concept to completion.
Commenting on the launch, Sayed Habib, Director of Danube Home, said, “Today’s
customer wants more than just furniture. They want convenience, personalization,
and confidence in their buying journey. With our new phygital showroom, we have
reimagined the home shopping experience to make it more curated, immersive, and
efficient. Customers can now explore ideas in-store, interact with smart tools,
personalize designs in real time, and move seamlessly from concept to completion.”
The launch reflects Danube Group’s continued confidence in the UAE market and its
long-term growth potential, supported by strategic investments in customer
experience, technology, and design-led retail.
Anis Sajan Vice Chairman of Danube Group, said, “At Danube, we see every market
cycle as an opportunity to move forward with greater conviction. The Festival Plaza
showroom is a testament to that belief. It has been built to stay relevant, agile, and
customer-first, while offering people a smarter and more complete way to create their
homes.”
Adel Sajan, Group Managing Director of Danube Group, added, “Our focus remains
on investing in growth, people, and experiences that truly matter. With the launch of
our Festival Plaza showroom, we have embraced the integration of physical retail
and digital innovation to create a more connected customer journey.”
The addition of Danube Home further strengthens Festival Plaza’s position as a
community-focused destination for home, lifestyle, and everyday convenience.
Commenting on the opening, Hayssam Hajjar, Executive Director at Al-Futtaim Real
Estate, said, “Festival Plaza has always been a community-driven destination that
brings together home, lifestyle, and everyday convenience under one roof. We are
glad to strengthen our home offering by adding Danube Home, which introduces an
innovative, technology-led retail concept aligned with the evolving needs of our
customers.”
To mark the opening, customers can enjoy exclusive introductory offers across
selected categories for a limited time.
