Brand becomes the region’s second-largest smartphone maker as overall market shipments decline 13%
Dubai, August 21, 2026 : HONOR has emerged as the only leading smartphone brand in the Middle East to record shipment growth during the first half of 2026, despite a significant slowdown in the regional smartphone market.
According to the latest data from Omdia, total smartphone shipments across the Middle East declined 13% year on year in H1 2026. In contrast, HONOR’s shipments increased by 35%, significantly outperforming the wider market and other leading brands.
The performance builds on the company’s strong start to the year. In the first quarter of 2026, HONOR recorded a 73% year-on-year increase in shipments across the Middle East, reflecting strong consumer demand and continued momentum in key markets.
Second-largest smartphone brand
HONOR maintained its position as the second-largest smartphone brand in the Middle East during Q2 2026, further strengthening its presence in the region.
The company said its performance reflects continued investment in its product portfolio, retail network and strategic partnerships, alongside efforts to bring its latest technologies to Middle Eastern consumers.
The region has become an increasingly important market for HONOR, with the company expanding its presence across multiple consumer segments and strengthening its distribution and retail footprint.
Portfolio spans multiple segments
HONOR’s growth is supported by a diverse portfolio covering smartphones, tablets, wearables, audio products and PCs.
Its smartphone range includes the mid-premium HONOR Number Series, the durable HONOR X Series and the premium HONOR Magic Series, allowing the brand to target consumers across different price points and requirements.
The company is also focusing on connectivity across devices and operating systems. Enhanced compatibility with iOS and Apple devices is designed to enable smoother file sharing, collaboration and productivity between different platforms.
Strengthening its regional position
HONOR’s growth comes at a time when the wider Middle East smartphone market is facing considerable pressure.
The company said its continued investment in products, partnerships, retail presence and consumer-focused experiences is helping it strengthen its position in the region.
With shipment growth significantly exceeding the overall market performance, HONOR’s H1 2026 results underline the brand’s rising relevance among Middle Eastern consumers and its growing role in shaping the region’s competitive smartphone landscape.
