Announced at the Dubai AI Festival, the platform brings AI-powered capabilities across marketing, sales and customer support to Solopreneurs and SMBs
Dubai , October 28, 2026 : Dubai, 28 th October: Jio Haptik, a global leader in Agentic AI-powered customer experience
solutions and a Reliance Jio company, today announced the UAE launch of SOLO, an AI Business
Team designed to help solopreneurs and small and medium-sized businesses (SMBs) manage
and grow their businesses with AI. With the goal to empower more than two million
solopreneurs and small businesses over the next two years the launch extends Haptik’s AI
capabilities to a broader base of entrepreneurs, bringing practical AI-powered business support
to those who may not have the resources to build dedicated teams.
With SMEs accounting for approximately 95% of businesses in the UAE, many entrepreneurs
have to wear multiple hats to keep their businesses running. From home bakers and boutique
owners to salon operators, independent consultants, fitness coaches and small retailers,
entrepreneurs often juggle marketing, lead generation, sales and customer support alongside
their core work. As AI adoption moves from experimentation to practical applications, SOLO can
help bridge this gap by making capabilities traditionally associated with larger enterprises more
accessible to smaller businesses.
Commenting on the launch, Ahshad Jussawalla, CEO of Jio Haptik, said: ““The opportunity with
AI is not just to help businesses become more efficient, but to rethink what a small team can
achieve. An entrepreneur should not have to choose between growing the business and keeping
up with the everyday work that growth demands. We see a future where individuals and small
teams can build ambitious businesses with AI working alongside them. The UAE, with its thriving
entrepreneurial ecosystem and focus on digital innovation, is an important market for us as we
work to make AI more accessible to businesses of all sizes, in line with the broader ambitions of
the UAE’s AI Strategy 2031.”
AI has learned to talk. Now it has to work. SOLO is built around this shift, moving beyond AI
tools that simply answer questions to an AI Business Team that can understand context,
respond to customer needs and take action across everyday business workflows.
The platform features two AI teammates: Tara, for marketing, and Ved, for sales and customer
support. Together, they help entrepreneurs manage activities such as creating marketing
content, responding to customer enquiries, following up with potential leads and handling
customer conversations across channels including WhatsApp and Instagram. By supporting
recurring tasks and workflows, SOLO aims to give entrepreneurs more time to focus on
business strategy, customer relationships and growth, without the cost and complexity of
building dedicated teams.
Building on its initial momentum in India, SOLO is now expanding to the UAE, leveraging Jio
Haptik's existing presence and partnerships in the region. The expansion marks an important
step in extending AI-powered business support to entrepreneurs beyond India. As the platform
evolves, the company plans to explore additional languages and new markets, with a focus on
making AI teammates accessible to businesses of different sizes across geographies.
