Dubai, May 20, 2026: New Balance has announced the launch of a limited-edition version of its iconic 1080 running shoe, inspired by the vibrant communities that continue to shape life across the United Arab Emirates. The exclusive 1080v15 will be available only in the UAE starting May 22.
The special edition follows the launch of the new 1080v15 earlier this year and reflects the brand’s long-standing commitment to craftsmanship, heritage and running culture. Built around New Balance’s “Run Your Way” philosophy, the shoe celebrates movement as something personal, inclusive and driven by individual purpose.
Designed for those who continue to move forward and find their own rhythm, the UAE-exclusive 1080v15 features a clean white upper complemented by subtle detailing on the heels and lace tips in red and green, symbolizing the spirit of the Emirates.
Since establishing its Middle East subsidiary in 2019, New Balance Middle East has continued expanding its presence across the UAE through community-focused initiatives, local storytelling and investment in running culture. The launch also reinforces the brand’s “In It For The Long Run” approach and its commitment to communities across the region.
Stuart Henwood, said:
“The UAE is where our journey in this region began, and today it remains home to our regional hub for the wider MEAI business, making it an incredibly important market for us. Over the years, we’ve continued to deepen our presence here through running culture, grassroots participation, New Balance Run Clubs, and the communities that shape how people move every day.”
He added that movement in the UAE goes beyond performance and reflects community, participation and individuality.
“‘Run Your Way’ reflects the belief that there is no single way to move through sport or life, and that every pace, path and purpose is valid. This UAE-exclusive 1080v15 celebrates the communities here that keep moving, keep participating and keep finding their own rhythm.”
The UAE-exclusive 1080v15 will retail at AED 899 and will be available in select stores across the UAE while limited stocks last.
