Dubai, October 29, 2026: Phoenix Hospitality Group (PHG), a leading homegrown
UAE hospitality group, has been awarded Gold in the Best 360-degree Marketing Brand
of the Year category at the Middle East Digital Marketing Awards (MDME) 2026, held in
Dubai on 23 October.
Organised by Grand Axis Global, the inaugural MDME Awards ceremony took place on 23
October 2026 at the Kempinski The Boulevard in Dubai, bringing together top regional
brand executives, marketing innovators, and industry leaders to celebrate creative and
performance excellence across the Middle East.
The Gold award recoghises Phoenix Hospitality Group’s innovative 360-degree marketing
framework, which seamlessly integrates digital performance, experiential brand
campaigns, social media strategy, and data-driven guest engagement across its portfolio of
venues.
Complementing the brand’s recognition, Roopali Aher, Marketing & Communications
Director at Phoenix Hospitality Group, was named among the Top 50 Marketing Leaders
in the Middle East 2026 for her outstanding contributions to brand growth and
communications excellence.
Sofia Serrano, PR Manager of Phoenix Hospitality Group, said: “We are delighted to
receive this prestigious recognition, which is a testament to the creativity, dedication and
collaborative spirit of our team. In a competitive hospitality market, building successful
brands requires more than visibility. It demands a clear identity, compelling storytelling and
a consistent connection with our guests. This award reflects our commitment to bringing
these elements together across every touchpoint. We are equally proud of Roopali’s
recognition, which celebrates the talent and leadership behind our marketing efforts.”
As a UAE-born hospitality business, Phoenix Hospitality Group continues to strengthen its
market presence through distinctive hospitality concepts supported by innovative
marketing strategies and a strong focus on guest experiences. These accolades mark a
significant milestone in the Group’s journey, reinforcing its position as a forward-thinking
hospitality organisation committed to creativity, brand excellence and sustained growth.
