5,000 health kits sponsored by Keeta
Dubai, August 7, 2026: Dubai’s Roads and Transport Authority (RTA) has launched the
‘Safe and Healthy Summer for Delivery Riders’ campaign in
collaboration with Keeta, as part of its ongoing efforts to enhance
traffic safety, protect delivery-sector workers during the summer
months, and promote a culture of prevention against heat-related
risks.
Ahmed Al Khzaimy, Director of Traffic at RTA’s Traffic and Roads
Agency, said: “The campaign forms part of RTA’s strategy to
provide delivery riders with a safer and more sustainable working
environment, recognising their vital role in supporting Dubai’s
economy and logistics services. It is also being implemented under
the ‘Summer Without Accidents’ initiative, in collaboration with the
Ministry of Interior.
“RTA delivers a year-round awareness programme for delivery
riders, combining field campaigns with guidance activities at
worksites and company premises. In 2025, RTA carried out more
than 120 field awareness activities, benefiting over 17,000 riders.
Awareness messages delivered through media and social media
channels also reached more than 50,000 riders. These efforts
contributed to reducing fatalities involving delivery motorcycles from
35 in 2024 to 33 in 2025, despite continued growth in the number of
companies and riders operating in the sector.
“RTA is committed to enhancing the safety and health of delivery
riders, particularly during the peak summer months, when outdoor
workers face added risks from heat and humidity. Through the
campaign, RTA raises awareness of preventive measures and
encourages riders to adopt healthy practices and safe riding
behaviours, helping protect them and other road users.
“Heat exhaustion and heatstroke are among the most serious health
risks faced by those working in hot weather. Even a 2% loss of body
fluids may affect concentration, reaction speed and the ability to
make sound decisions while riding, according to the World Health
Organisation.
“The campaign, which runs throughout August, offers an integrated
programme combining traffic awareness and health education. It
includes the distribution of 5,000 health kits containing medical and
protective supplies, along with a hand fan and cooling towel to help
prevent heat exhaustion and heatstroke. The campaign also
includes health screenings and awareness consultations in
cooperation with partners.
“Direct exposure to high temperatures can cause the body to lose
large amounts of fluids and salts, increasing the risk of heat
exhaustion and affecting concentration and reaction speed while
riding. Riders are therefore urged to drink water regularly, take
sufficient rest breaks, and use appropriate protective equipment.
“Our collaboration with the private sector on such initiatives
reinforces corporate social responsibility and strengthens
partnerships across the wider community. We value the support of
Keeta, along with the contributions of Gulf Pharmaceutical Industries
(Julphar) and Protectol Health in providing health and protective
supplies, helping advance the campaign’s community and
humanitarian objectives.
“RTA continues to deliver year-round awareness programmes for
motorcycle delivery riders, targeting more than 70,000 delivery
riders in Dubai. This reflects RTA’s belief in the importance of
investing in traffic and health awareness to reduce accidents,
improve quality of life, and reinforce Dubai’s standing as a leading
city in providing a safe and sustainable transport system, particularly
amid the rapid growth of the delivery sector in the emirate.”
Community Responsibility
Colin Xu, Head of Logistics Operations at Keeta UAE, said: "At
Keeta, we believe that supporting delivery riders is a fundamental
part of our responsibility to the communities we serve. We are proud
to be part of this initiative led by Dubai's Roads and Transport
Authority (RTA), which highlights the value of strong public-private
collaboration in advancing the health, safety, and wellbeing of
delivery riders, particularly during the summer months. Our
contribution reflects Keeta's ongoing efforts to support riders with
practical initiatives that help them work more safely and comfortably,
while contributing to a more resilient, sustainable, and responsible
delivery ecosystem in Dubai."
